The main purposes of a music video are:
1. To sell the song to the
audience react and therefore to leave them something that will make them
remember the song.
2. To give the audience greater understanding with the
song.
3. To entertain the audience
4. To make sales to the target
audience. These sales may come in the form of CD's and DVD's.
5. To enhance
the artists image
An example of a successful music video is Michael
Jackson's 'Thriller'. It was labelled the most successful music video in 2006 by
The Guiness Book of World Records after selling over 9 million copies. After
that, in 2009 the video was inducted into the National Film Registry of the
Library Congress. It was the first music video ever to receive this award and
was given the award for being 'culturally, historically and aesthetically'
significant.
This video abides by the purposes of a video listed above as this video was very iconic, many people would relate to the video whilst listening to the song. The video would have also helped sell the song, as it promotes the story of the song. The thriller dance also became very famous and people would perform it, known as 'the claw'. The video is entertaining, as it is a mini film for people to watch, they want to see what happens which engages the audience using the enigma code.
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