Audience Research

We played our song The Morning by Joseph SoMo to a group of 17-18 year olds (which is a big part of our target audience) these are some of the opinions/ideas from them;

Some of the thoughts that came into our audience members head whilst listening to our song were
-Piano shots (indoors)
-Cross cutting between narrative and performance
-Girl is working due to lyric 'Girl put in work'
-He's singing separately
-Up high singing
-Mirror shots
-Closed eyes of singer
-Singer swaying to music
-Dull night/ low lighting
-Dancing to the music
-Shots looking like something they are not (looks like violence, but turns out it isn't)
-Shots of bank notes due to lyric 'All that money, the money is the motive'

We plan to use many of these in our video such as mirror shots of our girl dancing, cross cutting between narrative and performance, dancing to the music and dull lighting. The other ideas our teacher has come up with will help us be more creative with the narrative and conventions of our piece.

This is what else our group of 17-18 year olds thought about the song
-Rough setting (city/alley way)
-Fighting with a girl and a boy
-Story of girl meeting someone new
-Money flying away in the wind
-Emotional scenes
-Singing out a window
-Raining outside
-When chorus starts, artist moving about more - cut to young dancer for contrast
-Slow motion
-White room
-Bright lighting
-Playing the piano
-Black and white
-City scene due to the lyric 'calling cabs' showing the fast life
-Winter
-Vulnerability - girl struggling through life
-The good life - references to money
-Simplicity
-Slow/calm (intro)
-Drinking
-Party life due to the lyric 'Sold out tour' and 'Make that money rain'
-Hip hop conventions
-The morning after

These ideas have also given me a lot of inspiration to see what our ideal audience member see's from the lirics, and would want in the video. Although there are some contrasts between ideas of different people, we are going to try to include a lot of these conventions in our piece as they have proven popular with the audience we wish to watch our video.