A2 Research and understanding summer work. Owl City & Carly Rae Jepsen

Owl City and Carly Rae Jepsen - Good time.


The storyline of this video is the typical, group of young Americans going on a road trip, and meeting all their friends. They appear to be going on a camping holiday by a lake, they are shown swimming, and partying, doing things that most youths do meaing they can relate to the storyline. The theme of the video is fun as the song and video are very upbeat, this is why the video is attractive to the young target audience as they do (or wish to do) similar things.

This music video brings two genres together as the two artists/bands are collaborating, Owl City's Indie style is mixed with Carly Rae Jepsen's girly pop style. This video can be classes as Indie-Pop. In this video the artists are portrayed as very fun, energetic and bubbly, it is set on a summers day in America and goes into the evening, this song was released during summer which is the reason why the video portrays a summery theme so listners can relate to it as a 'feel good' summer song.

In some of Owl Citys other music videos such as Fireflies, there is a much more relaxing, indie theme, contrasting to this one, due to using a pop star in the video too.  Carly Rae Jepsen is represented as a very innocent, young girl throughout her videos and its carried through to this, she has natural long wavy hair with little makeup on and summery clothes. Owl City are also represented as young, although not as young as CRJ, he also wears summery clothes. They are both shown as very 'happy go lucky' in this video. In this video, they are driving around in convertable cars with their hands in the air singing, this gives the feel that their life is a party and care free which would be an envied lifestyle by many youths. All of the actors in the video wear fashionable clothing which again would help relate to the younger generation as they would aspire to look like the people from the music video.

The camera cuts between Owl City and Carly Rae Jepeson to show them both doing similar things, till they meet and shots of them both singing together are then more prominant. The party atmosphere is created in this with a lot of young people on a summers day hanging out together and partying into the night. There are lots of long shots of Carly Rae Jepson and Owl City walking along singing on their own, this shows the main focus is on the main characters as well as a lot of close up face shots are shown of them individually singing.