Detailed video analysis UNFINISHED

http://www.youtube.com/watch?v=mk48xRzuNvA The Script Hall of Fame Ft. Will.I.Am

For this video analysis I have decided to focus on The Script and Will.I.Am's video for their song Hall of fame. I have chosen to do my detailed analysis on this, as it is mostly R&B and in a similar style of what we wish for our final piece to be like as it features the singers, cutting with shots of other people's lives (including a ballet dancer) analysing this video will help me get ideas of conventions of R&B to contribute to the authenticity of our piece.

The lyrics do strongly link to the performance of the narrative in this particular instance as they sing about people accomplishing what they need to do, although they have struggled through, this is shown in the video through two young peoples lives which as represented as difficult, and towards the end of the video they succeed in what they wanted to do linking to the lyric 'you can be the bestest, you can run the mile'

This video starts with images of the two characters succeeding in their dream, but you don't really know who it is or whats going on. This allows the audience's mind to wander, and think up their own stories for the video. The audience is then introduced to the characters actual life, showing them waking up, which then shows the audience that the beginning was their dreams. This instantly makes the audience empathise with them, as the boy seems to be from a poor background, with an uncaring mother, and it is revealed that the girl is deaf. This instantly makes the audience sympathise with the two characters and makes them root for them. This is a typical convention of R&B music videos, such as the underdog coming through and making something for them selves. We are going to use this in our music video, and it gives the feel good factor at the end.

 

(shows their difficulties)

There is a short section where you see into the two characters at the beginning of the song, you see their homes and mum/dad. We wish to do this in ours also, using shots of our character in her bedroom. This is an effective convention of R&B as you get an insight into their private life, such as their homes/bedroom making the audience more attached to the character.

The first shot of this video is Danny from The Script's hands playing the piano. This can often be seen as un-nerving (close ups of the hands) but in this video, it is very effective as the solo of the piano is played over the top. This gives the audience a feeling that the singers and band are actual musicians and playing in this video.