These are some of the reasons that artists make a video to go with their song:
-It is a trend, and an expected thing
-Video provides identity/narrative
-Source of income
-Artist image
-Visuals
-Attraction
-Makes it more interesting
-Can be shown in locations such as clubs, gyms and bars
-Get other people in videos to boost image such as Rupert Grint in Ed Sheerans Lego House video
-Some people dont listen to the radio
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