The concept of this video, is Cheryl as a young lady from the 1940's/50's. The video follows her on what appears to be a normal day at first, the theme throughout is very much love, but there is a sense of Cheryl pushing the love away, as there are many men presenting them self to her and she acts uninterested. As the song progresses she begins dancing more, along with a routine with men in the video. The video appears to start in the morning, and towards the end it fades to night time, giving the idea that this is Cheryl's daily routine.
After leaving the bar, Cheryl is dancing/strutting down a street, portraying her has happy and confident, the location is quite scruffy which makes her stand out in bright yellow and pink, making her contrast to the dull grey backgrounds. This links to the song title 'Under The Sun' as she is appearing as a ray of light in the dull town/city.
Also linking to Cheryl's song lyric and name of 'Under The Sun' whilst she sings 'I can see the sun shining through..' The image of the sun appears from behind clouds, giving the impression that the sun is coming out at the same time as she is. This again links her image/role to the sun, implying that she is the metaphorical sun.
After this there are many quick cut shots of Cheryl walking down the street, catching the attention of the men in the video, the fact that the men in the video are attracted to Cheryl is very much a representation of real life as boys and men that watch the music video will be able to relate to the actors in the video as Cheryl is an attractive woman.
Cheryl Cole is very much portrayed as 'the nations sweetheart'. This theme runs throughout her texts, as she always has a very girly, pretty bubbly look about her. In this video in particular Cheryl is shown as the girl next door, meaning the audience's attention is drawn to her. She has simple makeup which makes her look classy in this video, with some bright lipstick which makes her stand out, as well as the clothes which are in a 1950/40's style due to the little piece of material tied around her head, and the long, pencil, high waisted red skirt. In this video Cheryl only has one outfit, meaning it is more simple than her others where she has a few different outfits throughout, this helps tell a story of the video. Other props in the video reflect the 50/40's atmosphere such as the old fashioned cars and the costumes of the other characters in the video. The overall look that is portrayed from this video is innocence and beauty which is clearly shown throughout the aspects of the text.
The camera focuses a lot on close ups of her face, as she is the main priority and the thing that the viewers want to see as Cheryl is the celebrity. The close ups also bring the attention of the audience to how beautiful she looks from all different angles. The video also has long shots of Cheryl walking down the street, showing her whole body, emphasising her womanly figure as it draws the attention towards the main character. There is a close up of Cheryl's bum at the beginning, which does contrast with the idea of innocence and brings a sexy edge to her meaning it would strongly attract the male audience as well as females.
Cheryl also rendezvous with many men in this video, from being lifted to dancing with them. This also expresses the importance of her beauty as it appears she has captured men's hearts in this video. The majority of the other characters in the video are young, good looking men in 50/40's style outfits linking to the male attraction of Cheryl. The male dancers while Cheryl is sitting on the car are all wearing suits and hats, they look very smart whereas Cheryl looks casual implying that they have made the effort for her, making her appealing.
Although in this video, Cheryl is supposed to appear as if she is part of the neighbourhood and blends in, she catches the eye of an old woman watering her plants who gives her a surprised and slightly concerned look, this implies that she has a shock factor about her which could be to do with her beauty, or the fact she is wearing bright clothes which are revealing her stomach. Three young girls are also sitting in the bus stop and they gaze longingly at Cheryl as she struts past them, this shows how girls really do look up too/envy Cheryl.
Cheryl is shown dancing around in the street, leaning on cars and singing which is unrealistic in real life but isn't very outrageous for a usual music video, which could attract viewers, as she does not come across annoying and tacky, the video is fairly down to earth. There are old fashioned style shops shown with balloons and stalls on the street, which all link to the 50/40's theme of the video. The American style diner shown nearer to the end of the video also shows the 50/40's.
In this video, Cheryl shows off some of her tattoos, which contrasts with the feminine girly look to her and makes her appear a bit more edgy as tattoos can be disliked by people, giving the impression she does not care too much about audiences opinion. This may also be to show off the tattoos to show her rebellious side.
There are dull colours in this video, such as the street and the background of where Cheryl is walking and dancing. There are a lot of shows of bright colours such as Cheryls costume, which is shown in pictures above, also the flowers in the beginning of the video which are being arranged by a older woman are bright colours making them stand out, this is shown below. Shop windows shown in the video also have bright colour in them, showing that there are rays of sun/light in the town.
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