http://www.youtube.com/watch?v=Xyv4Bjja8yc - Drake - Find Your Love
http://www.youtube.com/watch?v=6PN78PS_QsM J.Cole - Work Out
Our song is similar R&B to some of Drakes songs, so I have decided to use his audience fans as a guide of what our audience will include. I have looked at Drakes song Find Your Love (link above) from the comments posted on the song, I have concluded that Drakes audience is from 16-22 year olds, 16 due to the explicit content in some of his songs - although I'm sure younger audience members do listen to Drake - although mostly older. A lot of this specific audience are not white Caucasian, many of Drakes fans are Asian or of other ethnic backgrounds such as African or Jamaican. This could mean that a percentage of our target audience would also be of these races. Drakes fans who comment on these videos are clearly interested in Rap, as they talk about 'Drakes rap style' our song does not include any Rap, but the style may interest people who like the Rap and R&B genre.
Another song and artist that I think may link to our song is J.Cole, from looking at some of his videos such as Work Out (link above) I can see his audience is very similar to Drakes, young audience, with a minority of white Caucasians. As J.Cole is African American, a lot of his audience members are from America, as he is not a very big artist, meaning a lot of his fans stay local to where he is. From comments and views on his videos I have proof of the fact that the majority of people watching this video are infact American.
From this video showing the top locations, and demographics of J.Coles Work Out video, you can see the most popular places are America and Canada, then the UK. This also shows the ages/sex of the people that have been watching the video, showing the ages and sex of our target audience. This is mostly male and female's 18-24 years but there are some views from females aged 13-17 showing that younger girls like him, more than younger boys.
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