I have researched R&B artists to find out more about them, as our artist is also R&B
Drake
Aubrey Drake Graham also know as Drizzy signed a recording deal with Lil Wayne's Young Money Entertainment in June 2009 which helped him rise to fame. Drakes songs have been very popular in America and Canada, his album Take Care was released in November 2011 producting multiple smash hits such as 'Headlines' 'Take Care Ft Rihanna' and 'The Motto' , the latter of which is also credited for populizing the widley used acrynym 'YOLO'.
Other than his music career, Drake is a songwriter for artists such as Alicia Keys and Jamie Foxx. Drake also continues to persue his acting career with his latest appearance being in the box office hit Ice Age: Continental Drift.
(OVO is the Owl official mascot of OVOXO which is Drakes colaboration with The Weeknd)
Beyonce
Beyonce Giselle Knowles-Carter is an American singer, record producer, dancer and actress. Beyonce rose to fame in the late 1990's as the lead singer of Destiny's Child, one of the worlds best selling girl groups of all time. Around 2005/6 Beyonce branched out as a solo artist bringing out singles such as 'Deja Vu' 'Beautiful Liar' and 'Irreplacable', then later in 2008 bringing out singles such as 'If I Were A Boy' 'Single Ladies' and 'Halo' which helped her earn six Grammys in 2010 from here on Beyonce has been a popular solo artist.
I have done this research into similar products to investigate into how we portray our artist as he would be classed as being in the early stage of his carreer, these artists have worked their way up from the place our artist is at now. From this research, I can see that both of these successful artists started out as a group such as Young Money and Destinys Child, which helped them work their way up, after this they branched away from the group, focused on a solo career and made a name for themselves. I also learn from this research that the artists collaborate with other famous artists in their songs, making me decide to have some of our artists songs featuring other artists which we will either make up, or use other unsigned artists. This will make our R&B artists more autientic as it is popular for a male rapping, with a woman artist singing the melody to the song so we will focus on this when making our digi pack for Joseph SoMo.
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