As shown in the front and back of The Black Album shown above, the name of the album has been taken very literally when designing the Digipack. The CD disk inside, and the inlays also follow this theme through with black backgrounds and in places, black and white pictures of Jay Z on top of the plain background.
'Black' is the theme of the album, which could appear as a sign of Jay Z embracing his ethnicity and showing the world he is proud to carry his ethnicity and culture through into his music, for everyone to see and hear.The inlay consists of many pictures of Jay Z collaged fitting many on each page, a lot of the pictures include him with other celebrities, such as Beyonce, Eminem and Timberland, as they feature on this album somehow, next to the pictures it says thanks, and explains the part they blayed in the album. This is a convention of R&B as it is in a way, showing your popularity and friendships with other celebrities, gaining interest of fans of not only Jay Z's music, but the other artists too.
This album is very plain, and not the most eye catching, as Jay Z already has his own huge fan base that would go out especially to buy this album, he does not especially need to make it stand out, as he will still sell millions of copies to his existing fans.
The back of the album is simple, with the track list at the top in white, with a big empty black space below it emphasising emptiness of the space below, making the buyer question why the layout has been designed like this.
This Digipack has a 'PARENT ADVISORY - EXPLICIT CONTENT' sticker on the front, which is crutial in an album that has gursing or inapporpriate lyrics in it. We will definitely need this on our Digipack, as we do have some cursing words in our song. This is common in R&B music, used to express their emotion.
The CD also has a price tag, and a bar code which we will include on ours also.
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