Saturday, 13 October 2012

Facebook audience research

Beyonce: 38 million likes
                 Most popular age group - 18-24

Drake: 26 million likes
            Most popular age group - 18-24

Rihanna: 61 million likes
                Most popular age group - 18-24

Iyaz: 1.9 million likes
          Most popular age group - 13-17

Jason Derulo: 8.6 million likes
                       Most popular age group - 13-17


From the Facebook figures we see that the higher profile artists that have 20 million+ likes have a 'Most popular age group' of 18-24. However the lower profile artists that have sub 10 million likes have a 'Most popular age group' of 13-17. I believe that for our target audience we should take into account the higher profile artists age groups as R&B is a mass marketed product instead of Indie music which is more of a niche market.

No comments:

Post a Comment