Digi Pack research

Digi Pack analysis

 

 

The long shot used on the front of the cover for the Saturdays album Wordshaker, establishes the band as one, meaning there is no individual singer, shpwing they are all equal creating a star image together. This digipack challenges the usual stereotype as it is common to use close ups of the artists face, whereas here they have used a long shot of all the singers.

The soft pink background contrasts strongly with the bright coloured flowing dress tails. Each colour of the girls dresses gives each member their own persona in the band as they always wear their own colour through texts. This gives a recognisable band image.

The picture is quite sexual as they are wearing feminine dresses and are sat in very flirty almost provocative poses with a lot of skin on show such as legs. This makes the album attractive to both sexes as men would see the girls as sexy, and would enjoy looking at the pictures as well as the music, where as the women may aspire to be like the girls on the cover.

The back of the digipacl is the same photo as the front, but it has been zoomed in showing the continuous theme and colour scheme between the back and front covers. There is a record label logo on the back, a production company logo and the official copyright logo, I will include this on my artist digipack including 'Made in UK' and 'All rights reserved' to make the back cover all look professional as the other digipacks do. I will also be including a barcode which is featured on the Saturdays album.

 

The close up used on Kesha's album 'Animal' is typical for a mainstream female artist, also the pose with her mouth slightly open gives her an edgy sexy look without exploiting herself. This helps create a star persona typical of her genre which is pop. The black background with the effect of white scratches adds to the slightly rough view of her which reflects Kesha as an artist as she is known for being a bit scruffy and wild throughout her other texts.

 



The layout enables us to clearly see the name of the artist and the track list on the back of the digipak, although it is a sketchy font style. The colours also reflect Kesha's personality and her image as an artist. The colour scheme is reflected throughout the digipak with black gold and hints of purple on the back cover and used for the album name 'Animal' This mix of colour is edgy and 'cool' maybe slightly challenging conventions for mainstream pop, compared to 'The Saturdays album above which is light vibrant colours, this album gives the impression of a slightly older target audience because 'Kesha' comes across less innocent compared to the artists above.