Roland Barthes

Roland Barthes was a French semioticians. He had identified 5 codes within a media product. These 5 codes identify how a narrative engages the attention of the audience. In order of importance these codes are:

1. The enigma code - this is where the audience is intrigued by the need to solve a problem
2. The action code - this is where the audience is excited by the need to resolve a problem
3. The semantic code - this is where the audience are directed to another meaning in the video by way of connotation
4. The symbolic code - this is where the audience assumes that a character dressed in black is evil or menacing and forms expectations of his/her behaviour on this basis.
5. The cultural code - this is where the audience derives meaning in a text from the shared cultural knowledge about the way the world they live in works.

Progress post on location

We have decided the location of our Music Video, our chosen location is a abandoned warehouse which we will use for the parts where the artists performance is filmed as it is an urban area, this fits as our genre is R&B. The warehouse may be a bit dark inside, so we are going to take some battery powered lights to prevent anything stopping us being able to get some good footage of the artist. Below is a picture of the outside of the warehouse we intend to use from google maps, the seccond picture is to give an idea of what it looks like inside although we have not been able to take actual pictures of the inside of the warehouse. When I get access to the warehouse I will upload them.

The locaton for our narrative side of the video which we will be cross cutting with the artist performance is a dance studio, preferably with a mirror in it so we can get some nice mirror shots of our character dancing.

We will also use a girls bedroom with dance pictures and get some mirror shots of our character looking upset in the mirror looking at pictures of dancers (giving the impression she wishes to be like them)

These are the three locations we plan to use. I will upload pictures of the other locations once we have found them/been able to photograph them.